“It was difficult to start [FFF] because all of us were students and we didn’t have much experience,” Hassanein explained. “But we all came together and combined our talents. People were extremely supportive of our initiative, they knew we were catering to a booming fashion trend of modest clothing.”
Booming, and here to stay. The theme for each outfit on the runway – Glamour, amplified. Students and young professionals from various fields volunteered as models, showcasing five internationally trending designers down the 72-foot catwalk, each one adding another layer the nuanced fabric of modest Islamic fashion, from edgy to whimsical to elegant."
"Excitable, pioneering- here, fashion isn’t a passing fad amongst Muslim and other modestly-dressed women: it’s a dominating tradition - a way of life - ever-evolving in modern styles that are both magnetic and fun. In a mainstream industry where less skin seems a far cry from style, what makes FFF unique is its success in filling the void by proving that Muslim women can be modest, fierce and chic, all at the same time."